Our Values
This isn't just another page of generic values. We re-wrote these values after 4 years in existence to represent who we are today and who we want to become. We hold ourselves true to these values.
Impact Over Flash
We chase outcomes, not shiny objects. We focus on what truly moves the needle for caregivers and families — not what looks impressive from the outside. Substance beats spectacle, every time.
Family-Grade Pride
We take pride in our work as if our own loved ones were the ones counting on it. We operate with empathy, integrity, and accountability.
Play the Long Game
We build and operate for the future. We invest in strong fundamentals, solve problems to their core, make decisions that compound, and think in decades, not quarters. Sustainability beats shortcuts.
Entrepreneurship, Every Day
We act like owners. We embrace ambiguity by working from first principles and focus on speed to learnings through small bets, tight loops, quick iteration, and consistent calibration.
Win Together
We are always looking for win-wins. We put mission above ego, collaborate intensely, and find common ground. We celebrate each other and never let the joy of this journey get lost behind the pursuit of a destination.
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