Our Values
This isn't just another page of generic values. We re-wrote these values after 4 years in existence to represent who we are today and who we want to become. We hold ourselves true to these values.
Impact Over Flash
We chase outcomes, not shiny objects. We focus on what truly moves the needle for caregivers and families, not what looks impressive from the outside. Substance beats spectacle, every time.
Family-Grade Pride
We take pride in our work as if our own loved ones were the ones counting on it. We treat everyone — teammates, partners, and families — with empathy, integrity, and respect.
Play the Long Game
We build and operate for the future. We invest in strong fundamentals, make decisions that compound, and think in decades, not quarters. Sustainability beats shortcuts.
Entrepreneurship, Every Day
We act like owners. We move fast, experiment boldly, and think from first principles. We thrive in ambiguity, stay scrappy, and spend wisely — always balancing speed with stewardship.
Win Together
We are always looking for win-wins. We collaborate selflessly, communicate transparently, and put the mission above ego. The sum must always be greater than its parts.
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